Target groups may include key decision-makers, local authorities, parliamentarians, the media, vulnerable or marginalized groups, or the general public. Identify target audience and tailor awareness-raising initiative appropriately – CSOs should seek to identify the individuals or groups whose awareness of the SDGs is the most important to achieve their specific goal in relation to SDG accountability. CSOs may also wish to consider partnering with other key stakeholders such as National Human Rights Institutions (NHRIs) to promote awareness of SDG implementation and review processes.ģ. In addition to strengthening the power and reach of the campaign, these partnerships facilitate the exchange of expertise, knowledge and strategy among CSOs. Accordingly, CSOs should endeavour to build partnerships with other CSOs – at local, national and/or international levels – to conduct joint awareness-raising campaigns on the SDGs generally or to promote specific opportunities for SDG implementation and review. The wider the coalition, the harder it is to ignore. Work in partnership and coalitions with other CSOs and stakeholders – Awareness-raising campaigns tend to be more successful and have a greater impact when they are conducted by a network or coalition of CSOs. ![]() Monitoring and evaluation plan – This plan should assess whether progress is being made towards meeting the objectives and goal and, if not, what adjustments need to be made to ensure success. ![]() Methods, tactics or activities to raise awareness – Consider the most effective methods or tools to deliver your messages on the SDGs to your target group(s) and. ![]()
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